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Playmakers is your bridge into the worlds of gaming, esports, and next-gen sport

Playmakers is your bridge into the worlds of gaming, esports, and next-gen sport

Playmakers is your bridge into the worlds of gaming, esports, and next-gen sport

We work directly with leading sports teams, esports organisations, tournament and event operators, and other rights-holders to create world-class brand partnerships that go way beyond sponsorship.

From branded content and in-game integration to physical activations and digital campaigns, we help brands find credible, strategic ways to show up in spaces that move culture. Whether you're brand new to the space or looking to scale and/or switch things up, Playmakers will arm you with deep industry knowledge, the best connections, global reach, and a sharp commercial lens to each and every project.

1

Insight

We start by learning about your brand, your audience and your ambitions. Through conversations, research and market understanding we uncover the opportunities that matter and define the foundations for effective work.

2

Strategy

We map the right routes into gaming, esports and sport by identifying the properties, communities and moments that align with your objectives. This becomes a clear plan that guides where your brand should invest its time and resources.

4

Execution

We take your strategy from idea to reality with organised, detail driven delivery. From campaigns to activations and on site support, we ensure every element is executed to a high standard and delivers measurable impact.

3

Negotiation

We represent your brand with confidence in the market. Using our relationships and industry knowledge, we secure agreements that maximise value, protect your interests and create the strongest possible foundation for long term success.

1

Insight

We start by learning about your brand, your audience and your ambitions. Through conversations, research and market understanding we uncover the opportunities that matter and define the foundations for effective work.

2

Strategy

We map the right routes into gaming, esports and sport by identifying the properties, communities and moments that align with your objectives. This becomes a clear plan that guides where your brand should invest its time and resources.

4

Execution

We take your strategy from idea to reality with organised, detail driven delivery. From campaigns to activations and on site support, we ensure every element is executed to a high standard and delivers measurable impact.

3

Negotiation

We represent your brand with confidence in the market. Using our relationships and industry knowledge, we secure agreements that maximise value, protect your interests and create the strongest possible foundation for long term success.

1

Insight

We start by learning about your brand, your audience and your ambitions. Through conversations, research and market understanding we uncover the opportunities that matter and define the foundations for effective work.

2

Strategy

We map the right routes into gaming, esports and sport by identifying the properties, communities and moments that align with your objectives. This becomes a clear plan that guides where your brand should invest its time and resources.

4

Execution

We take your strategy from idea to reality with organised, detail driven delivery. From campaigns to activations and on site support, we ensure every element is executed to a high standard and delivers measurable impact.

3

Negotiation

We represent your brand with confidence in the market. Using our relationships and industry knowledge, we secure agreements that maximise value, protect your interests and create the strongest possible foundation for long term success.

Led the end-to-end activation of Valhalla, a crypto-native game, within the esports space, from initial outreach through to public announcement. Playmakers developed the commercial strategy, outlined key partnership rights, and initiated conversations with OG Esports. We worked closely with all stakeholders throughout to ensure mutual value and a seamless execution.

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