Helping brands to flourish in gaming, esports and sports.
We help brands to understand, explore and win in the worlds of esports, gaming and sports. Our team specialises in commercial strategy, partnership development, sponsorship brokerage, brand activations and full service marketing.
Some of the brands and rights-holders we've teamed up…
What We Offer
Frequently Asked Questions
Here to Help!
If you cannot find the answer to your question here then please reach out to us directly via the form, on LinkedIn or at enquiries@weareplaymakers.gg and we will be in touch!
What does Playmakers do as an esports commercial agency?
Playmakers helps brands connect with the global gaming and esports audience through strategic partnerships, sponsorships, and commercial opportunities. The agency works directly with leading esports organisations, tournament operators, and gaming publishers to deliver impactful campaigns for brands that want to enter or grow within the space.
How does Playmakers help you enter the esports and gaming space?
Playmakers guides brands through the entire process of entering the gaming world. This includes audience insights, partnership strategy, talent selection, campaign planning, and full execution. The team ensures that each brand finds the right esports partner and delivers activity that feels authentic to gamers.
What services does Playmakers offer to brands?
Playmakers supports esports organisations and event operators with commercial strategy, brand partnerships, sponsorship sales, and revenue development. The agency helps clients secure new partners, build long term commercial plans, and activate campaigns that support competitive integrity and audience growth.
How does Playmakers connect brands with esports teams?
Playmakers evaluates brand objectives and matches them with esports organisations that fit their audience, values, and reach. The agency manages outreach, negotiation, creative planning, and activation to ensure that both the brand and the esports partner benefit from the collaboration.
What industries does Playmakers work with for sponsorships?
Playmakers works with a wide range of industries including technology, entertainment, finance, consumer products, fashion, food and beverage, automotive, and many more. The agency supports both endemic brands already within gaming and non endemic brands looking to engage with new audiences.
How does Playmakers plan and activate esports marketing campaigns?
Playmakers handles the full campaign lifecycle, from strategy and creative ideation to production, delivery, and reporting. The agency works closely with esports partners to ensure campaigns are authentic, measurable, and aligned with both brand goals and community expectations.
What results can brands expect from working with Playmakers?
Brands can expect increased visibility within the gaming community, stronger engagement with younger audiences, and measurable campaign performance across digital platforms. Playmakers focuses on long term brand affinity as well as short term reach, conversion, and content impact.
How do brands get started with Playmakers for their first campaign?
Brands can contact the Playmakers team to discuss goals, budgets, and timelines. The agency provides an initial consultation, recommends suitable partners, and outlines a clear roadmap for entry into the gaming and esports ecosystem. Playmakers manages the process from start to finish for a smooth launch.
