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Playmakers is a commercial and marketing agency specialising in helping brands grow and succeed within gaming, esports, and sports.
We combine deep industry insight with strategic thinking and friendly, professional and attentive hands-on execution to build and deliver on campaigns partnerships that feel authentic and deliver measurable, good value impact for all parties. Our team can support brands and rightsholders across the full partnership and activation lifecycle — including influencer and creator collaborations, sponsorship and partnership development, campaign planning and delivery, and event activations. By working closely with every client and understanding how they work and what they see as success, we ensure each project is crafted with care, aligned to audience needs, and built to drive meaningful, long-term value.
Alfie Wright
Co-Founder
Sam Cooke
Alfie has spent nearly a decade building strong relationships with the biggest names in gaming and football, working with top brands, teams, and influencers.
Sam, previously Co-Founder and Managing Director of Esports Insider, establishing it as the leading esports industry and business-focused publication and event organiser worldwide.
