For Brands
For Brands
For Brands
Playmakers is your bridge into the worlds of gaming, esports, and next-gen sport
Playmakers is your bridge into the worlds of gaming, esports, and next-gen sport
Playmakers is your bridge into the worlds of gaming, esports, and next-gen sport
We work directly with leading sports teams, esports organisations, tournament operators, and IP holders to create world-class brand partnerships that go beyond sponsorship. From branded content and in-game integration to physical activations and digital campaigns, we help brands find credible, strategic ways to show up in spaces that move culture. Whether you're new to the space or looking to scale, our team brings deep industry knowledge, global reach, and a sharp commercial lens to every project.
1
Strategy Insights
Guiding you through the relevant market using deep industry insights and helping you understand how to successfully activate in it.
2
Team Sourcing
Connecting you with the biggest teams across the world that align with your specific needs, to build high-impact partnerships.
4
End-to-End Support
Supporting you from initial contact through to partnership activation, ensuring a smooth process for long-term success.
3
Tailored Sponsorships
Helping you build out tailored partnership packages that meet brand goals and team needs, maximising engagement and visibility for all parties.
1
Strategy Insights
Guiding you through the relevant market using deep industry insights and helping you understand how to successfully activate in it.
2
Team Sourcing
Connecting you with the biggest teams across the world that align with your specific needs, to build high-impact partnerships.
4
End-to-End Support
Supporting you from initial contact through to partnership activation, ensuring a smooth process for long-term success.
3
Tailored Sponsorships
Helping you build out tailored partnership packages that meet brand goals and team needs, maximising engagement and visibility for all parties.
1
Strategy Insights
Guiding you through the relevant market using deep industry insights and helping you understand how to successfully activate in it.
2
Team Sourcing
Connecting you with the biggest teams across the world that align with your specific needs, to build high-impact partnerships.
4
End-to-End Support
Supporting you from initial contact through to partnership activation, ensuring a smooth process for long-term success.
3
Tailored Sponsorships
Helping you build out tailored partnership packages that meet brand goals and team needs, maximising engagement and visibility for all parties.
Case Study
Case Study
Case Study
OG x Valhalla Partnership
Led the end-to-end activation of Valhalla, a crypto-native game, within the esports space, from initial outreach through to public announcement. Playmakers developed the commercial strategy, outlined key partnership rights, and initiated conversations with OG Esports. We worked closely with all stakeholders throughout to ensure mutual value and a seamless execution.
Led the end-to-end activation of Valhalla, a crypto-native game, within the esports space, from initial outreach through to public announcement. Playmakers developed the commercial strategy, outlined key partnership rights, and initiated conversations with OG Esports. We worked closely with all stakeholders throughout to ensure mutual value and a seamless execution.
Led the end-to-end activation of Valhalla, a crypto-native game, within the esports space, from initial outreach through to public announcement. Playmakers developed the commercial strategy, outlined key partnership rights, and initiated conversations with OG Esports. We worked closely with all stakeholders throughout to ensure mutual value and a seamless execution.